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2005 学习笔记(一百二十九)

  • 2026-05-09 06:31:26
2005 学习笔记(一百二十九)

2005 学习笔记（一百二十九）

"定位"理论③：五项定位
陪你倒数 (Live)

第一，
公司需要按产品价格便利性，易得性增值服务客户体验五个特性，将自己定位

第二，
定位成功的法则在其中一个方面占有统治地位。在另一个方面的表现超过业界平均水平，在其余三个方面达到业界平均水平

如果为每种特性打分为
五统治地位，
四差异化，
三达到业界平均水平，
二低于业界平均水平。
一表现极差

一个卓越的公司应该表现出
这样的得分模式54333
在任何属性方面的得分少于3分
业绩都是不能支撑长久的

在一个以上的属性方面
占优或差异化是不必要的
会减少公司收益

处于平均水平的属性要求
满足行业的平均表现

在五个特性上，如何形成USP？
市场份额由哪几部分组成？
如何扩大？

若你真爱我

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      1. CONNECT:[ UseTime:0.000565s ] mysql:host=127.0.0.1;port=3306;dbname=no_67808;charset=utf8mb4
      2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000684s ]
      3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.001459s ]
      4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000306s ]
      5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000587s ]
      6. SELECT * FROM `set` [ RunTime:0.000221s ]
      7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000571s ]
      8. SELECT * FROM `article` WHERE `id` = 487135 LIMIT 1 [ RunTime:0.000385s ]
      9. UPDATE `article` SET `lasttime` = 1778289457 WHERE `id` = 487135 [ RunTime:0.003912s ]
      10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000467s ]
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