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2005 学习笔记(二)

  • 2026-01-04 19:12:44
2005 学习笔记(二)

2005 学习笔记（二）

营销基础理论（尚老师）
由零开始

一，以产品为基础的4P理论
Product产品
产品是什么？
考虑客人需求。

Price定价
如何定价？
考虑客人所期望或愿承受的价位。

Place渠道
销售渠道有哪些？
考虑客人购买时的便利性。

Promotion促销
如何促销？！


二，目标管理的Smart原则

Specific 具体的

Measurable 可衡量

Attainable 可实现

Realistic 现实的

Time bound 有时限


三，四种人

① 促进事情发生

② 等待事情发生

③ 看着事情发生

④ 不知道有什么事即将发生或正在发生
讨好自己


（纯属机缘巧合：当时因协助会议中心同事值岗，才有幸在现场“蹭”听到尚老师认真地授课分享！ 另，是否学以致用～经常反思自省：究竟是哪种人呢？）

荣梦雪菲

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      安徽,2026年1月1日 23:24,
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      1. CONNECT:[ UseTime:0.000544s ] mysql:host=127.0.0.1;port=3306;dbname=no_67808;charset=utf8mb4
      2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000902s ]
      3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000244s ]
      4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000259s ]
      5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000452s ]
      6. SELECT * FROM `set` [ RunTime:0.000164s ]
      7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000534s ]
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